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Believe it or not. In 1986, the subway and bus fare was $1. That’s $1.89 in 2008 dollars. Today 30-day Unlimited Ride MetroCard brings the fare down to $1.17. Believe it.” Not. This morning I read this bogus MTA ad in the subway which basically says to you that if you take the subway 76 times a month, meaning 2.5x a day (every single day), then riding the metro has gotten cheaper. Not.